The review will be handled by Oystercatchers, along with the retailer’s new global brand and marketing director, Jude Bridge.
Mothercare has previously worked with a number of agencies including Bartle Bogle Hegarty and St Luke’s. However, it does not currently have a retained agency and has not spent significant sums on above-the-line advertising in recent times.
The review follows the recent appointment of Bridge, who joined Mothercare from Save the Children, where she was the director of marketing and communications.
After a difficult 2011, Mothercare introduced a turnaround plan, which it claimed in November last year was producing results and that losses had been stemmed.