Mothercare kicks off creative contest

Mothercare is reviewing its advertising account.

Mothercare: ad review
Mothercare: ad review

The review will be handled by Oystercatchers, along with the retailer’s new global brand and marketing director, Jude Bridge.

Mothercare has previously worked with a number of agencies including Bartle Bogle Hegarty and St Luke’s. However, it does not currently have a retained agency and has not spent significant sums on above-the-line advertising in recent times.

The review follows the recent appointment of Bridge, who joined Mothercare from Save the Children, where she was the director of marketing and communications.

After a difficult 2011, Mothercare introduced a turnaround plan, which it claimed in November last year was producing results and that losses had been stemmed.

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