Motive wins Ready2.com brief

Fashion pundits Susannah Constantine and Trinny Woodall have handed Motive Communications the planning/buying brief for the launch of their women-only web portal Ready2.com.

Fashion pundits Susannah Constantine and Trinny Woodall have handed

Motive Communications the planning/buying brief for the launch of their

women-only web portal Ready2.com.



The pair - who write The Daily Telegraph’s ’Ready to Wear’ page and host

a fashion spot on This Morning with Richard and Judy - are also poised

to appoint a sales and marketing director and are in talks with both

24/7 and DoubleClick about selling online advertising.



Ready2.com, which launches in February 2000, will offer ’honest advice’

on high street fashion as well as tackling health and lifestyle issues

such as weddings, divorce and bringing up children. They are hoping to

attract between 300,000-400,000 users in the first 12 months.



Bartle Bogle Hegarty has been hired to create an on-site teaser

campaign, which will become more targeted as the launch approaches.



Motive has a pounds 2 million spend for the first quarter of 2000. Media

manager Jayne Potter and planner/buyer Neil Wirasinha will focus on

posters, women’s magazines, radio and will look at TV if Constantine and

Woodall receive further funding in April. The two journalists have just

received a pounds 5 million cash injection from the venture capital

firms Altas and JH Whitney.



Constantine and Woodall have seen major online sales houses 24/7 and

DoubleClick. But Woodall said they would prefer to keep sales in-house:

’Nobody sells you as well as yourself.’



They are talking to two candidates for the job of sales and marketing

director - one Woodall described as a ’big buzz’ in the industry.



She added that the Ready2 sites will contain more sponsorship than ads,

provided the sponsors are not too closely linked to the site’s subject

matter.



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