Motorola 'journey' by Abbott Mead Vickers BBDO

The ad by Abbott Mead Vickers BBDO moves through different genres and time periods, with the movie hero on horseback the only constant in the 60-second ad. The ad culminates with the comparison between modern-day film resolution and the quality available on the new Z8 handset. Footage for the ad was shot in Spain and pays homage to classic film genres such as the western, kung-fu, action thriller and romantic epic.