Motorola print ad changes colour at touch of a button

The ability to customise the Moto X smartphone is brought to life with a print ad in Wired magazine, which allows readers to change the colour of the phone in the ad by pressing the corresponding button at the bottom of the page.

Motorola: the Moto X smartphone
Motorola: the Moto X smartphone

Motorola has created what it claims is "the world’s first interactive print ad" by inserting circuitry into a page made of polycarbonate paper that covers LED light pipes.

Brand: Motorola

Client: Barry Smyth, global marketing director at Motorola