Motors.co.uk launches 'chicken' TV ad

Motors.co.uk is releasing the next phase of its "carfuffle" campaign, which features a car buyer riding around on a headless chicken.

The ad features a confused car buyer called Mark riding a chicken. He eventually lands on his sofa next to his pregnant partner, who points him to Motors.co.uk.

The ad, called "chicken", will run throughout March on channels including ITV, Channel 4, Sky 1, Dave, Sky Atlantic, E4, Sky News and BT Sport. The final ad, "carousel", will run alongside it from April.

Brave and its creative director Liam Fenton created the campaign. Both TV spots were filmed in South Africa, where Oscar Cariss directed them through Annex Films.

The TV work will be supported by radio, outdoor, performance media and PR, in a campaign planned and bought by MNC.

Dermot Kelleher, the head of marketing and research at Motors.co.uk, said: "The ‘chicken’ creative is the next phase of our campaign to provide the tools to help consumers avoid the ‘carfuffle’ that often comes with changing their car.

"The ‘running around like a headless chicken’ metaphor was the first idea our creative agency Brave pitched to us and we felt the comedic approach would appeal to couples and young families who are at a key life-stage for changing and updating their cars."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More