Mountain Dew superhero rides seahorse in 15-second-per-episode 'mini mini-series'

An animated miniature superhero takes to the skies on the back of a real-life bottle rocket, is launched towards a kitchen ceiling by the handle of a toaster, rides a seahorse rodeo-style and snowboards on the ice surrounding seafood at a fishmonger in a "mini mini-series" by soft drink brand Mountain Dew.

Mountain Dew: soft drink brand tells viewers to 'Do The Dew' in mini-series
Mountain Dew: soft drink brand tells viewers to 'Do The Dew' in mini-series

A gravelly voiceover tells viewers during a 15-second promo on YouTube: "In a world where people don’t have time to watch anything, Mountain Dew presents a mini, mini-series. Watch it in two minutes."

The viewer is then shown the eight shorts encouraging consumers to "Do The Dew". Here they are:

Episode 1 ‘Toaster Launch’

Episode 2 ‘Bottle Rocket’

Episode 3 ‘Butter Knife Grind’

Episode 4 ‘Seahorse Rodeo’

Episode 5 ‘Base Jump’

Episode 6 ‘Fish Grind’

Episode 7 ‘Curb Rafting’

Episode 8 ‘Sand Beetle’

Company: PepsiCo

Brand: Mountain Dew

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More