Mountain setting for Land Rover print ads

LONDON - Land Rover has released a series of print ads, produced by Prolam Y&R Santiago.

Land Rover...print ads
Land Rover...print ads

The ads show a variety of animals pictures in mountain locations, looking upwards.

The campaign is aimed at demonstrating the company's promise that you can go anywhere and do anything in a Land Rover Defender.











Credits

Project
Defender "Animals"
Client
Land Rover
Brief
Demonstrate the Defender's superior off-road credentials
Creative agency
Prolam Y&R Santiago
Executive creative director
Graham Lang, Guillermo Vega, Tony Sarroca
Creative director
Fransisco Cavada
Copywriter
Carlos Carrasco, Fransisco Cavada
Art director
Carlos Carrasco
Account director
Chris Hunton
Account manager
Lucy Harries
Planner
Angie Ma
Media agency
MindShare
Global media planner
Ed Fall
Retoucher
Raul Pardo, Josefina