Movers: Appointment at Bartle Bogle Hegarty

Jonathan Bottomley The TBWA\London partner has joined Bartle Bogle Hegarty as a planner. At TBWA, Bottomley led the repositioning of the PlayStation brand, developing the "fun, anyone?" campaign that won the Grand Prix at Cannes this year.

In his new role, he will lead the Lynx account across Europe and Gordon's Gin in the UK. Bottomley started his career as a graduate planner at Abbott Mead Vickers BBDO, working on BT and San Miguel.

He has spent the past three years at TBWA, and was promoted to partner in 2003. He won an APG award for the "think bigger" campaign for The Big Issue in 2003.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published