Onasanya has worked in the media business for ten years and has experience of commercial terrestrial and multichannel TV. During his tenure at AGB, he was responsible for the delivery of Barb data to media owners, agencies, market research consultancies and regulators in the UK. In his new position, Onasanya will continue to contribute to industry committees, including the Barb Data Development Working Group and the Barb Data User Group.
Abim Onasanya, the head of client and analytical services at AGB Nielsen, has been appointed as Donovan Data Systems' media director. He will be responsible for defining the strategic development of DDS's media systems.