Gareth Goodall joins the agency from Ogilvy & Mather where, over the past three years, he has worked on Lucozade, Yahoo! and Kraft. He will head Sony, while Sevda Kirstine Bulut will take on Velvet and United Airlines. She moves over from TBWA\Chiat\Day in Los Angeles, where she was an account supervisor on the PlayStation business.
Fallon has appointed two new account directors to work on the Sony, Velvet and United Airlines businesses.