Movers: Appointment at GCap Media

Paul Sigaloff (pictured), Channel 4's former deputy head of new-media advertising, has been appointed by GCap Media as its new head of interactive and customer relationship marketing.

He will report to John McGeough, GCap's trading and business development director, and is charged with creating new interactive and CRM revenue opportunities for GCap in line with sales and editorial objectives.

Sigaloff previously worked in radio as an agency planner at Opus, before joining Virgin.net, where he spent 18 months as a senior sales executive. He also worked at TSMS on the undergraduate scheme, where he was promoted to airtime contracting sales executive. He joined Channel 4 in April 2005.

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