Movers: Appointment at Global Beach

The digital marketing group Global Beach has hired Jackie Lawton, the former national retail CRM manager at Mercedes-Benz.

Lawton is being tasked with implementing a global customer relationship marketing programme of their dealer web services to help the agency improve its service to clients. David Cox, the operations director at Global Beach, said: "Our focus is on getting close and personal with our customers, and driving improvements in customer satisfaction is the key to delivering our future growth objectives. Jackie, with her proven expertise, will be instrumental in delivering this across the group."

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).