Two of Mustard Films' directors, Jeremy Haccoun and Tim Rolt, have joined New Moon Advertising. They will report to New Moon's recently appointed executive producer and former Mustard founder, Jeremy McWilliams. Haccoun's commercial work began with a Swatch spot and he has also directed for Coors. Rolt has worked for clients including Wickes, Emmental cheese and New York Bagels.
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The brand taps YouTuber Casey Neistat to give an acceptance speech for the selfie stick generation.
Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.