Carl Eatson - Saatchi & Saatchi has appointed Eatson as the creative director of its shopper marketing arm, SSX London. Eatson has spent the past five years working at the below-the-line agency Iris, where he was responsible for growing the agency and working across its range of clients. In his new role, he will return to Saatchis, where he did a stint as a creative in 1998, and will partner the SSX managing director, Simon Hathaway, to lead the new shopper marketing initiative.
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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).