His departure from the Royal & Sun Alliance-owned insurer follows the arrival in February of the former Onetel marketer Mike Holliday-Williams as the marketing director. Holliday-Williams has already drafted in Pete Markey, Onetel's head of marketing operations, as Scaife's replacement.
Scaife joined More Th>n at the end of 2004 and oversaw a review of its creative and direct marketing business. He appointed Fallon to its £21 million advertising account, which was previously held by CCHM:ping, and consolidated More Th>n's £10 million direct business into the start-up agency Stephens Francis Whitson. He also oversaw the launch of an advertising campaign last month, which introduced the strapline: "More Th>n, we do more."