Movers: Appointment at More Th>n.

Neil Scaife, the head of marketing communications at More Th>n, has left the company without a job to go to, just months after he axed its Lucky the dog icon.

His departure from the Royal & Sun Alliance-owned insurer follows the arrival in February of the former Onetel marketer Mike Holliday-Williams as the marketing director. Holliday-Williams has already drafted in Pete Markey, Onetel's head of marketing operations, as Scaife's replacement.

Scaife joined More Th>n at the end of 2004 and oversaw a review of its creative and direct marketing business. He appointed Fallon to its £21 million advertising account, which was previously held by CCHM:ping, and consolidated More Th>n's £10 million direct business into the start-up agency Stephens Francis Whitson. He also oversaw the launch of an advertising campaign last month, which introduced the strapline: "More Th>n, we do more."


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