Movers and shakers: Paddy Power, Formula One, MC&C, BBC Creative

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Ellie Norman: head of marketing, Formula One
Ellie Norman: head of marketing, Formula One

Ken Robertson, Paddy Power's former "head of mischief", is to leave the company as advertising director. The betting company has not said whether Robertson will be directly replaced. Robertson said he is considering starting his own creative marketing business, targeting social media and new advertising channels.

Francesca Davies has been appointed as Weetabix's new marketing director to replace the brand's long-serving top marketer Sally Abbott. Davies joined Weetabix Food Company UK in 2008 and was most recently head of category. Abbott was promoted to managing director following Weetabix’s takeover by US company Post Holdings in a £1.4bn deal in April. 

Richard Stanton, digital partner at MEC, and Toby Strangewood, group strategy director at Maxus, are joining MC&C as chief digital officer and chief strategy officer respectively. Jonathan Leech, head of broadcast TV and radio, has also been promoted to investment director.

Nick Robinson, formerly UK marketing director at Budweiser owner AB InBev, has joined Kerry Foods as chief marketing officer. Robinson succeeds former CMO April Adams-Redmond, who left Kerry Foods in January to join Unilever as global brand vice-president.

Drum, Omnicom Media Group UK's content agency, has hired CHI & Partners' Monty Verdi as its executive creative director in a newly-created role. Drum’s previous ECD Steve Wallington left over a year ago and since then the creative team has been led by creative director, Claire Baker.

Arena Media has appointed Sarah Treliving, MediaCom's managing partner, head of digital, as the Havas media agency's managing director. She replaces Elliot Parkus, who was poached by artificial-intelligence media agency Blackwood Seven in April.

Thomas Cook has appointed Chris Chalmers, the digital marketing director at Asda, as the travel company's UK marketing and e-commerce director. Chalmers replaces Jamie Queen, who is no longer UK marketing director but remains group marketing director.

Ellie Norman, head of advertising and sponsorship at Virgin Media, is joining Formula One as head of marketing. She will begin her new role on 14 August and report to Sean Bratches, managing director of commercial operations.

Jamie Starbuck has been appointed creative head of youth at BBC Creative, beginning 3 July. He will be responsible for delivering campaigns for the BBC’s brands that focus on younger audiences, such as BBC Three, BBC iPlayer, Radio 1, Radio 1Xtra and Asian Network, as well as pan-BBC campaigns for youth audiences. Starbuck joins from Grey London, where he has been senior creative since 2013.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).