MPG loses Expedia media planning and buying after review

Expedia, the online travel retailer, is reviewing its £3 million offline media planning and buying account out of Media Planning Group.

The review follows the recent appointment of Naked Communications to work on its communications strategy.

A spokeswoman said that the media review was part of an ongoing review of its agencies. She added that MPG would be invited to repitch for the account once a shortlist was drawn up. It is understood that the media auditor Billetts has been appointed to assist in the review process.

The creative account, handled by Clemmow Hornby Inge since the beginning of the year, is not affected. CHI defeated Wieden & Kennedy, Campbell Doyle Dye and the incumbent, Euro RSCG Wnek Gosper, to win the creative brief.

Expedia has attempted to position itself as a website that offers more than just flights and is trying to get consumers to use it as more of a comprehensive holiday website.

CHI created a large marketing campaign for a January sales promotion, involving price reductions and holidays, flights, car hire and accommodation.

This involved TV, radio, press, outdoor and online activity.

Expedia launched in October 1998. Its main shareholder, Microsoft, sold its stake last year to the owner of Ticketmaster, USA Interactive.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).