MPG Media Contacts picks up £1m PayPal media task

PayPal, the online payment service owned by eBay, has appointed MPG Media Contacts to handle its £1 million media planning and buying account.

PayPal: appoints MPG Media Contacts
PayPal: appoints MPG Media Contacts

The agency, which picked up the business after a pitch, will work alongside Engine's Edwards Groom Saunders on executing a media plan to raise awareness of PayPal's services.

Carat previously handled media for PayPal, after winning the account in July 2010. Krow continues to handle PayPal's creative.

Alan Brydon, the head of investment at MPG Media Contacts, said: "We're looking forward to helping PayPal achieve its goals of growing its existing business, as well as gaining new customers."

PayPal claims to have more than 15 million active accounts in the UK and it is looking to promote its ambition of enabling people to pay for items in the most convenient way, including through a computer, mobile or connected TV.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content