MPG Media Contacts takes global Mr. Porter media duties

Online luxury retailer Mr. Porter has appointed MPG Media Contacts as its global media planning and buying business.

Mr. Porter: has appointed MPG Media Contacts to its media account
Mr. Porter: has appointed MPG Media Contacts to its media account

The Havas-owned agency will now handle the online retailer's media duties across all platforms throughout key worldwide markets.

This adds to the awarding of the media account for sister brand to MPG Media Contacts at the end of 2011.

David Goodall, managing partner at Havas Media International, said: "Mr. Porter is an incredibly dynamic company and we look forward to using all of our experience in delivering brilliant results for acquisition focussed businesses in a meaningful way, along with our established credentials working with luxury clients to make sure Mr. Porter business continues its stratospheric growth."

Mario Muttenthaler, head of sales and marketing at Mr. Porter, said: "We are delighted to be working with MPG Media Contacts who have a proven record in handling luxury media duties across all media platforms.

"Its global perspective reflects the Mr. Porter business and we look forward to developing our campaigns in key markets around the world."

The Mr. Porter platform sells more than 170 international men's couture brands, including Alexander McQueen, Givenchy and Raf Simons.

Last month, Land Securities, the owner of the One New Change shopping centre in the City of London and Cabot Circus in Bristol, appointed MPG Media Contacts to its £2m media planning and buying account.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published