MPG reveals global expansion plans at New York relocation

Media Planning Group has unveiled an ambitious international expansion plan, following the consolidation of its New York operations into one site last week.

Speaking at an emotional launch event to celebrate MPG's move to new offices adjacent to the World Trade Centre site, Leopoldo Rodes, the chairman of the Havas-owned MPG, said: "MPG continued its expansion into the US and other markets. Today we have a team of 2,500 people in 28 markets. In the next few months, our presence will expand to 17 additional countries."

His comments follow the recent expansion of MPG in central and eastern Europe with the opening of new offices in markets including Romania, Turkey, Hungry and the Czech Republic. MPG is expected to complete the next phase of its expansion by the end of 2004. Although established in Europe, North America and Latin America, MPG has little presence in Asia, Africa or Australasia.

The opening of its consolidated New York office, which saw MPG become the first business to move into the Lower Manhattan district near the World Trade Centre since the events of 11 September, completes the structure of its US operations.

Fernando Rodes, the global chief executive of MPG, said: "We are now poised to build upon the achievements we've attained in Europe and Latin America here in the United States."

Guests at the launch included Charles Gargano, the chairman of Empire State Development, and Andrew Alper, the president of the New York Development Corporation.

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