MPG tops shortlist for 2012 Thinkbox Awards

MPG Media Contacts leads the way with three nominations in the shortlist for the 2012 Thinkbox TV Planning Awards.

Alps: chair of the judges
Alps: chair of the judges

MPG has been shortlisted twice in the Response category, for work on Just-Eat, in association with WCRS, and Kia Rio. It has also been nominated in the Sponsorship and Content category for EBLEX.

UM London, OMD and its sister agency Manning Gottlieb OMD each have two nominations. UM has been shortlisted in the Innovation category for its product placement for Microsoft Xbox and in the Newcomer category on behalf of Marie Curie.

OMD and MG OMD are shortlisted in the Newcomer category for easyJet and Google Chrome respectively. OMD's other shortlisted entry is for Boots in the Response category, while MG OMD has also been nominated in Ongoing for John Lewis.

Thinkbox received a record 73 entries for the awards, held in association with Campaign and Media Week. Winners will be announced at Sketch on London's Conduit Street on 30 May.

The final judging takes place next week and the panel, chaired by the Thinkbox chief executive, Tess Alps, includes the joint head of planning at Abbott Mead Vickers BBDO Craig Mawdsley and the sales director at Channel 4, Jonathan Allan.

Shortlist

Category Entered by Client Campaign Name
Innovation UM London Xbox Product Placement in a League of its Own
Walker Media M&S M&S Kidswear 'Do Your Thing'
MediaCom Lucozade YES
Integrated Vizeum IKEA Happy to Bed
Fifty 6 TiVo TiVo: the best use of TV in an integrated Campaign
Maxus BT BT Wedding
Newcomer Goodstuff Ann Summers The only way is Essex takeover
OMD easyJet easyJet's January Sale 2011
UM London Marie Curie Marie Curie's First TV Ad Leads to Best Appeal Ever
Manning Gottlieb OMD Google Chrome Google Chrome
Ongoing Manning Gottlieb OMD John Lewis TV and Tears
John Ayling & Associates Barnado's Generating Action from Awareness; Life Story
Rocket The Co-operative Funeralcare How The Co-operative Funeralcare strengthened spontaneous awareness and brand consideration of a service few want to think about
Response MPG Media Contacts Kia Rio Successful UK product placement in action Rio's spectacular response proves testament to power of the spectacle
Total Media Hotwire.com Hoting up response through TV
OMD Boots How OMD helped Boots Hearingcare to Feel Good
WCRS/Engine and MPG Media Contacts Just Eat Making a small brand big using TV
Sponsorship and content Find My Past ZenithOptimedia Find my past on yesterday
Save the Children Adam and Eve Born to Shine
Eblex MPG Media Contacts Red Tractor Beef and Lamb, Eblex: From spot, to sponsorship to AFP

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