Wherenow.co.uk, an internet travel company aiming to offer
tailor-made holidays online, has chosen Mitchell Patterson Grime
Mitchell to handle creative work for its launch campaign.
Mitchell Patterson, which saw off challenges from Leo Burnett and Ogilvy
& Mather to win the business, will introduce the company via a national
press and poster campaign, with a TV burst to follow later next year.
Media buying has yet to be assigned.
Backed with venture capital, Wherenow will tap into the resources of an
as-yet-unnamed major travel company to operate the service.
Would-be customers will log in details of the kind of holiday they want,
where and when they’d like to go, and the price they wish to pay. The
website will offer a number of options and additional information if
The assignment complements Mitchell Patterson’s existing work for Kuoni
Travel and Royal Caribbean Cruises. ’We get lots of approaches from
internet companies, but Wherenow has one of the most impressive business
plans we’ve seen, as well as high calibre people,’ Roddy Kemp, a
Mitchell Patterson partner, said.
Wherenow is the brainchild of Charles Seaford, who has a background in
publishing and branding, and Matthew Flynn, a travel industry executive
for 20 years.
’I like the agency’s ads for Kuoni and the fact that it understands what
we’re trying to do and the appeal of the product,’ Seaford said.
The ads, which break at the beginning of next year, were written by
Fabrice Ward and art directed by Monty Verdi.