MPs demand ASA put at heart of 'greenwash' policing

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Environment...MPs call for greater regulation of ad claims
Environment...MPs call for greater regulation of ad claims

LONDON - MPs today recommended giving the ASA more training and powers to help police 'greenwashing' claims by advertisers.

The House of Commons environmental audit committee today released a report after investigating misleading environmental claims.

It called for the government to examine the case for a universal labelling scheme, as well as calling for the ASA to be given adequate powers.

It said: "(The Government) should provide Trading Standards and the ASA with the training, resources, powers and sanctions required to review all instances of dubious environmental claims."

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