MPs urge toy retailers to end gender-specific advertising

Labour MPs have called for an end to ads for "boys' toys" and "girls' toys", claiming that they limit the prospects of girls later in life.

Weetabix: brands have been criticised for portrayal of genders
Weetabix: brands have been criticised for portrayal of genders

The Early Day Motion, proposed by the Labour backbencher Katy Clark, says: "There is a risk that children’s preferences and expectations will be channelled along outdated traditional lines which may impact on their future educational and career choices."

Clark stops short of calling for a ban, but urges retailers to "take action to end unnecessary gender-specific advertising". The motion has been signed by two other Labour MPs, Linda Riordan and John Cryer. Other Labour backbenchers are likely to endorse the motion, but it is unlikely to be debated in the Commons.

The Labour leader, Ed Miliband, expressed concern about "stereotyped ideas about the role of men and women still being reinforced by advertisements" in his speech to Wacl in July. Brands such as Weetabix have been criticised for their portrayal of different genders in their ads.

Labour will ban payday-loan commercials during children’s TV programmes and consider curbs on the companies’ ads aimed at adults if the party wins power in 2015.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More