MRM Meteorite lands TSB's CRM business

TSB has appointed MRM Meteorite, the McCann Worldgroup agency, to handle its CRM work after a competitive pitch.

TSB: roster also includes Joint and Manning Gottlieb OMD
TSB: roster also includes Joint and Manning Gottlieb OMD

When TSB parted company with Helia, which was rebranded from Havas EHS, in February, sources suggested that the bank was looking for CRM support close to its Bristol base. MRM is located near London’s South Bank.

TSB did not use an intermediary for the pitch process.

In February last year, the bank launched its first TV campaign following its split from Lloyds Banking Group towards the end of 2013.

Katie Dulake, TSB’s head of brand and marketing, said: "TSB is Britain’s challenger bank. It’s therefore crucial that we have the right network of partners to help us deliver our ambitious growth plans."

Topics

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More