MSN reveals finalists for internet creative ad awards

LONDON - The internet portal MSN has announced the 14 finalists in its first awards scheme to celebrate creativity and innovation in digital advertising over the past five years.

The winners from the programme, sponsored by Campaign, will be announced at the MSN Gallery Awards night on Monday.

Winners will be chosen from four categories. These are: public sector/NGOs and charity; finance; FMCG and leisure and entertainment.

In the public sector/NGOs and charity division, Glue and Profero both have two pieces of work shortlisted. Glue's "be part of something" for the Royal Navy and its campaign for Shelter will go up against Profero's "overload" work for Which? and "child protection on the internet" for COI Communications.

Glue will also compete in the finance category with ads for Virgin Money and Virgin Credit Card, against "cold snap" for the AA by Manning Gottlieb OMD.

The FMCG sector finalists are Glue's Pot Noodle campaign, Dare for Lynx Pulse and i-level with Specsavers.

Finally, Dare's Yell.com and Sony Ericsson K700 work will compete against itraffic's campaign for BA Club World and Lean Mean Fighting Machine and Fallon's "it's time to fly" for United Airlines.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).