AdvertiserMTV/World Aids Day
SectorGovernment / Non-profit, Healthcare, Media / Entertainment Brands and Television brands
Lowe London has created a new AIDS awareness spot for MTV's Staying Alive Campaign which premieres on World AIDS Day on MTV and affiliate channels around the world.
Ed Morris, the former executive director at Lowe, has returned in a freelance capacity to work on the film, which sees a number of young men bragging to camera about their sexual conquests
The multi-media campaign consists of documentaries, public service announcements, youth forums and web content produced for young audiences worldwide and available to third party broadcasters rights-free. It can be viewed at www.staying-alive.org.