MTV seeks digital agency to boost internet TV and mobile programming

MTV is understood to be looking for a digital agency to help increase its internet TV and mobile programming activities.

The Viacom-owned broadcaster is talking to a number of agencies about providing support for the upcoming launch of a user-generated TV channel, due to be finalised later this year. The as-yet-un-named channel hopes to tap into the increasing popularity of social networks and user-generated websites such as MySpace and YouTube, by allowing users to create their own programme schedules and upload their own content on to the channel.

At a recent presentation in New York, MTV outlined plans to increase revenue from new platforms from $150 million to $500 million by 2008.

Viacom has also upped its investment in the digital sector.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).