Mulberry 'wins Christmas' with gifting ad

Mulberry, the designer best known for its bags, has released a light-hearted Christmas ad campaign that plays on the secret competition families feel when giving presents to each other.

of

The online 90-second ad, created by Adam & Eve/DDB, is called "#WinChristmas".

It features a woman opening Christmas presents from her family and boyfriend. The gifts become more elaborate as the ad progresses.

First she receives a portrait of herself painted by her sister. This is followed by a waving puppy from her mum.

Her boyfriend had thinks he has won with a white unicorn but her grandma then pulls out her present, a Hibiscus pink Mulberry Bayswater bag.

The copywriter was Miles Carter and the art director was Sophie Knox. Andy McLeod directed the spot through Rattling Stick. The media agency is MEC.

A spokesman from Mulberry said: "Finding the perfect Christmas gift for the ones you love is always a difficult task. We wanted to find a light-hearted way of reminding people that you can never go far wrong with Mulberry.

"Our new gift collection of bags and leather goods means there is a perfect gift for every taste and budget."

The ad is available online on YouTube, Mulberry's website and will run as a pre-roll ad. The online ad will be complemented by press, digital, in-store window displays, visual merchandising, social competitions and a digital Christmas gift finder.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More