MullenLowe is not replacing Hurrell as managing director for the ad agency as it continues to restructure following the departure of group chief executive Richard Warren earlier this year
Mcgarrybowen has created the MD role and Hurrell will report to UK chief executive Jason Gonsalves, who joined from Bartle Bogle Hegarty in May.
In addition to running the agency, Gonsalves has been tasked with developing Dentsu Aegis Network’s UK and Ireland creative proposition and Hurrell will help with this, as well as lead the day-to-day running of the agency.
She will also work across all accounts and on new business.
Hurrell was promoted to managing director of the creative agency within MullenLowe Group UK, having previously been head of account management at DLKW Lowe, which rebranded to MullenLowe at the beginning of this year. She joined DLKW Lowe in 2012 from Glue Isobar, where she was client service director.
Warren was replaced as group chief executive by Dale Gall, the former EMEA chief executive of digital shop MullenLowe Profero, while the creative agency’s chief executive Jamie Elliott left without a job to go to.
Dave Henderson, MullenLowe’s chief creative officer, left shortly after Elliott’s departure and is rejoining his former DDB London colleagues at Atomic London.
Then in October, MullenLowe Profero managing director Buster Dover was promoted to group managing director.
While Hurrell will not be replaced as ad agency managing director, Peter Moody will remain as MullenLowe Profero’s managing director and report to Dover, as will Ed Lee, managing director of MullenLowe Open.
Gonsalves said: "We were looking for a unicorn: a creatively-driven leader who gets data, media and technology, with the energy and charisma to help take us to the next level.
"Charlie is our unicorn, she's a one-off and I'm delighted she's joining Mcgarrybowen."