Muller calls £30m media review

Müller Dairy has launched a review of its estimated £30 million media planning and buying business in key markets in Europe.

Muller is reviewing its £30m media account
Muller is reviewing its £30m media account

The review is thought to cover markets including the UK, where MediaCom is the incumbent on the £25 million business, Italy and the Netherlands. The auditor Fairbrother Lenz Eley is said to be co-ordinating the process.  

Müller’s media review follows its decision in February to consolidate its advertising account, which supports products including Müller Corners, Müller Light and Müller Rice, into TBWA\London. The pitch also involved Müller’s other roster agency VCCP.

It is believed that Lee Rolston, the former global brand director at Cadbury, who was appointed as Müller’s marketing director last year and who led the creative review, is also leading the review of the company’s media arrangements.  

MediaCom has worked on the Muller UK media account since 2005, ending a ten-year relationship with ZenithOptimedia.  

Recent creative work from TBWA\London for Müller includes a print campaign, "spill splash", to support the Müller Light range of yoghurts. The campaign included a promotion to win a £1,000 shopping spree courtesy of Müller.  

 

Topics

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published