Multiyork furniture picks Walker Media for £2.5m business

Walker Media has won the £2.5 million media planning and buying account for the quality furniture manufacturer and retailer Multiyork.

The win adds to Walker's retail credentials - it already handles the Dixons Stores Group, Marks & Spencer, Blockbuster and KFC accounts and has been shortlisted to pitch for WH Smith.

The Multiyork account was previously held by Carat, which concentrated the media strategy around newspaper and colour supplement advertising and TV spot advertising, promoting sale activity. However, the most recent national campaign offered consumers a free set of covers on purchase.

The creative agency for Multiyork is Ware Anthony Rust, based in Cambridge.

Its tenure of the account is unaffected by the appointment of Walker Media.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).