Mumsnet founder joins YouTube Award judging panel

Justine Roberts, the founder and chief executive of online community Mumsnet, has joined the judging panel for the first YouTube Ad of the Year Award, being run in partnership with the Campaign Media Awards.

Roberts: "YouTube is a huge phenomenon"
Roberts: "YouTube is a huge phenomenon"

The award, for the most engaging and creative ads that have run on YouTube, is being judged by an expert marketing panel first, with the outright winner picked by YouTube viewers.

Entry is free and the deadline is 23 September, with entries expected from creative, digital, media and direct agencies, as well as from brands themselves. The winner will be announced at the Campaign Media Awards on 17 November.

This year has seen an unprecedented volume of ad views on YouTube, with campaigns such as the "responses" Old Spice ad receiving nearly 20 million views so far.

The Mumsnet chief told Campaign: "YouTube is a huge phenomenon, in terms of the spread of its audience and the sheer scale of its viewership. For that reason, it seems like the right time to launch an award celebrating the advertising on YouTube, to find the best in class on this channel."

The panel also includes Mark Simpson, marketing director at Ford of Great Britain, Saatchi & Saatchi director of strategy Richard Huntington, former Iris European digital director George Nimeh, the managing director of MediaVest London, Steve Parker, and Stuart Sullivan-Martin, chief strategy officer at MEC.

Since it was founded 10 years ago, Mumsnet has grown to gain marketing and political influence, with the most recent General Election being dubbed "the Mumsnet Election", as the major parties set out to win the mother’s vote.

It has one million unique visitors a month, and is now a fixture on brand marketing and PR schedules.

For specific queries, contact Adele Durham, events manager, at adele.durham@haymarket.com (020 8267 4344) or Sarah Virani, account manager, at sarah.virani@haymarket.com (020 8267 4932). To enter, go to www.youtube.com/iloveads