Mumsnet launches pregnancy tracker app

Mumsnet, the online network for parents, has launched a mobile app that helps women track every stage of their pregnancy.

Mumsnet: launches app for mums-to-be
Mumsnet: launches app for mums-to-be

The Mumsnet Pregnancy Tracker by DigitasLBi aims to show that pregnancy is not a textbook process.

The free iPhone app features a weekly calendar of medical facts and advice from other mothers. It encourages mums-to-be to share images of their bump and their experiences on an online forum.

Justine Roberts, the chief executive at Mumsnet, said: "We’ve worked in partnership with DigitasLBi to create an app which brings to life the unspoken truths and diverse experiences of pregnancy, enabling pregnant women and their partners to benefit from the wisdom of our brilliant community.

"It’s another way in which we’re trying to fulfill our mission of making parents’ lives easier."

Sergio Falletti, the technology partner at DigitasLBi, said: "Mumsnet Pregnancy Tracker brings the wisdom of the crowd to a space which is currently dominated by very sanitized, one-size-fits-all content.

"We’re excited to see parents-to-be interacting with the Mumsnet community and enjoying the depth of content it offers in a safe and convenient format."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published