Murdoch and Roddick headline IAA congress

Elisabeth Murdoch, BSkyB’s managing director, Anita Roddick, the Body Shop founder, and Jamie Shea, Nato’s chief spokesman during the Kosovo crisis, are among speakers lined up for next year’s world advertising congress in London.

Elisabeth Murdoch, BSkyB’s managing director, Anita Roddick, the

Body Shop founder, and Jamie Shea, Nato’s chief spokesman during the

Kosovo crisis, are among speakers lined up for next year’s world

advertising congress in London.



They are being joined by Martin Sorrell, WPP’s chief executive, Marjorie

Scardino, chief executive of the Pearson media conglomerate, and

Nicholas Negroponte, one of the world’s leading authorities on the

digital revolution.



All are among a group of key figures who will address the three-day

International Advertising Association’s conference next June under the

theme ’the new power of communication’. The conference is being billed

as the second largest business event taking place in the UK during

millennium year.



With up to 75 per cent of the pounds 1.3 million sponsorship money

needed to stage the congress already in place, the conference organisers

are already predicting that demand for the 2,500 delegate places will

outstrip supply.



Delegates will be able to set their own agendas for the congress, which

will offer up to 60 seminars and workshops covering its four themes -

creativity, culture, technology and ethics.



David Abraham, the chief operating officer of St Luke’s who is chairing

the organising committee, said: ’We want this to be the congress that

people will talk about in five years’ time.’



The agenda will embrace a an array of topics from creativity in the

emerging markets of Asia, the Middle East and Africa to winning over an

increasingly powerful gay market.



Among the most unusual offerings will be a presentation by the concert

violinist, Miha Pogacnik, who uses a symphony orchestra to demonstrate

the relationship between business and music.



’This won’t just be a conference but a debate about the future of the

industry,’ Abraham said.



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