Murphy and McCabe talk Christmas ads on Radio 4

Adam & Eve/DDB's James Murphy and Campaign's Maisie McCabe graced the airwaves of Radio 4's Today Progamme this morning to discuss the Christmas ad season.

Festive: does more social media mean less lunch?
Festive: does more social media mean less lunch?

Murphy, the chief executive at Adam & Eve, which creates the John Lewis Christmas ads, suggested that the advent of social media has led to a little less lunching in the ad world.

"This whole social media thing means you’re in the court of public opinion form the moment your ad goes on air. Traditionally, [making a Christmas at] would have been what they call fire-and-forget: you put them out there and then everyone would probably go for lunch in the old days. But now you’re much more held up to account."

The pair concluded that while social media and modern twists were key, TV, schmaltz and sparkle are still at the heart of festive ads this year.

We hear they were suppose to reprise their audio partnership on Richard Bacon’s Radio 5 Live later on in the day, but a session with Jemima Khan ran on too long…

Listen to their debate with Today presenter Justin Webb here (skip to 2:20:45).

Got a diary story? Email louise.ridley@haymarket.com

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More