MUSIC VIDEOS 31: Semisonic - Get a Grip

Listening to the lyrics of "Get a Grip", Nick Gordon knew instantly that his video had to feature scenes of masturbation. He was less clear about how he would get this past the regulators. The solution arrived when he thought about the sexual nature of gyms - all those people pumping and sweating. So in this highly suggestive video, we see oiled bodies performing what seem to be a variety of sexual acts. Such innuendo could have been adolescent and embarrassing but Gordon has pulled it off (pardon the pun) with aplomb.

Record Company: MCA Records

Commissioner: Craig de Leon

Production company: Academy Commercials

18 Smith's Court

Great Windmill St

London W1V 7PF, UK

t: +44 20 7395 4155

email: post@academyfilms.com

Director: Nick Gordon

Producer: Mark Hesselink

Director of Photography: Ray Dumas

Art Director: Sue Tebbutt

Post-production company: Glassworks

Top Floor

33-34 Gt Pulteney St

London W1R 3DE, UK

t: +44 20 7434 1182

f: +44 20 7434 1183

Editor: John McManus; OBE

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