MUSIC VIDEOS 34: Royksopp - Eple

It was only a matter of time before unconventional agency Mother diversified into music videos and 'Eple' is an impressive debut. It uses an inventive photo-collage technique created in After Effects in just two weeks by Oslo-based graphics house Toxic. Holiday snaps and stock photos of Norway are melded together into a landscape with windows and picture frames leading us from one scene to another. With music promos out recently from KesselsKramer and BBH creatives Fred and Farid, one begins to wonder, is this the beginning of a new trend?

Record Company: Wall of Sound

Commissioner: Toby Peacock

Agency: Mother

200 St Johns St

London EC1V 4RN, UK

t: +44 20 7689 0689

f: +44 20 7689 1689

email: mother@motherlondon.com

Creative Team: Mother

Production company: Toxic

Riddersvoldsgt. 10

0258 Oslo

Norway

t: +47 22 12 87 20

f: +47 22 12 87 21

email: bjorn@kraftwerk.no

Director: Mother

Post-production company: Toxic

Riddersvoldsgt. 10

0258 Oslo

Norway

t: +47 22 12 87 20

f: +47 22 12 87 21

email: bjorn@kraftwerk.no

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).