Mustoe Merriman reminds Labour of homeless issue

Mustoe Merriman Herring Levy has responded to the Labour Party’s victory in last week’s general election with a new press ad for NCH Action for Children’s ’house our youth’ campaign.

Mustoe Merriman Herring Levy has responded to the Labour Party’s

victory in last week’s general election with a new press ad for NCH

Action for Children’s ’house our youth’ campaign.



The ad challenges the new Government to stand by its pre-election

promises and keep youth homelessness at the top of the political agenda.

It reads: ’Congratulations, Tony. We look forward to an address,’ next

to the image of a homeless girl.



NCH Action for Children launched its mission to end youth homelessness

by the year 2000 at the start of 1997. At the end of the last century,

the charity, then known as National Children’s Homes, succeeded in its

mission to put an end to child labour.



Tony Blair, now prime minister, said in a speech while he was still the

Leader of the Opposition: ’No government which really believes in one

nation can fail to face up to the problem of people sleeping rough on

the streets.’



NCH Action for Children will run the ads in most national newspapers

this week. Chris Herring, a creative director at Mustoe Merriman, said:

’Youth homelessness was one of the issues that helped Blair get

elected.



NCH Action for Children now looks forward to helping him fulfil his

campaign promises.’



The ad was art directed by Dean Hunt and written by Simon Hipwell. Media

is through the Media Business.