Mustoe Merriman wins Kia relaunch task

Kia Cars has appointed Mustoe Merriman Herring Levy to handle its UK relaunch, following a three-way creative pitch (Campaign, 24 March).

Kia Cars has appointed Mustoe Merriman Herring Levy to handle its

UK relaunch, following a three-way creative pitch (Campaign, 24

March).



The agency was supported in its pitch by Motive, which will handle the

media account, previously with Zenith Media.



Mustoe Merriman’s debut work, to break this summer, will feature three

of the Hyundai-owned manufacturer’s new models: the Shuma, a five-door

hatchback; the Mentor II, a four-door saloon; and the Clarus, a

competitor to the Ford Mondeo.



Gary Elliot, head of marketing at Kia, said: ’The UK market is arguably

the most competitive in the world. We have a huge job in re-establishing

Kia, but we now have the right products with which to relaunch and have

the stability of Hyundai, which is determined to succeed.’



Although the medium for the launch campaign is undecided, the budget is

expected to be around pounds 5 million.



’We have to differentiate Kia from the rest of the car market,’ Nick

Mustoe, a founding partner at Mustoe Merriman, said. ’The agency has

never handled a car brand before and this win fills an important hole in

our client list.’



Below-the-line pitches from three DM agencies continued this week and a

decision is expected shortly.



The advertising for Kia has lain dormant while its sale to Hyundai was

completed. The deal was completed in February this year.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).