Mustoe Merriman Herring Levy is promoting Melody FM as ’the
relaxation station’ in a new campaign that goes on air this weekend.
The film is designed to give Londoners a sample of Melody’s programming,
and it does this by cutting together samples from four separate music
tracks that are matched to different scenes of people listening to their
The ad opens on a woman in her car, stuck in a traffic jam, listening to
Sail Away by Enya. This forms the main backing track for the film.
Separate images, backed by different tracks, then appear on screen to
the left and right of the main scene. A couple collapse on to a sofa as
Nat King Cole croons When I Fall in Love, then a woman relaxes in a
bubble bath to The Man with the Child in his Eyes by Kate Bush.
The final clip is of a man cutting his hedge as he listens to Vincent by
Don McLean. All four tracks were mixed by Mark Van Hoen to provide
seamless changes between the songs and scenes. The film ends with the
line: ’Sample it for yourself.’
BDH Athletico, led by Rob Hifle, directed the ad, which has been in
production for nine months, through the Producers. It was written by
Matt Woolner and art directed by Steve Wioland at Mustoe Merriman. Media
is through the Media Business.
Damian Horner, the business development director at the agency, said:
’We wanted to give people an idea of the music played on Melody, and
show it as a station of solace and relaxation.’