MWO picks up Costa Bingo account

Costa Bingo has hired MWO to handle its advertising account.

Costa Bingo: has appointed MWO for forthcoming campaign
Costa Bingo: has appointed MWO for forthcoming campaign

The agency has been briefed by the brand’s parent company Bgo to create a TV campaign due to break in September, which is likely to be celebrity-focused. VCCP Blue previously handled the account.

According to Nielsen, the brand spent £1.5m on advertising, but it claims that it will hike total marketing spend this year to £10m. The pitch started last year.

Alex Holt, the joint founder of Bgo, said: "Costa has always been one of the leading bingo brands and with the appointment of MWO and the budget we are allocating to the brand campaign, we are confident that this will continue."

Last year Dreams, the bedroom furniture retailer, appointed MWO to handle its £24 million advertising account.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More