Mydeco marketer moves back to dating sector

Nick Lisher, the marketing director at interior design advice and shopping website Mydeco.com, has taken a role as marketing director at personals company Massive Media.

Nick Lisher: joins Massive Media from Mydeco
Nick Lisher: joins Massive Media from Mydeco

The move brings Lisher back to the online dating and personals industry after two years at Mydeco, before which he was strategy director at Mysinglefriend.com for four years.

Massive Media, which is headquartered in Belgium, operates dating website Twoo.com and online community Netlog.

Lisher will report to Peter Symons, Massive Media chief marketing officer.

Twoo.com was launched last year and attracted more than eight million unique visitors in May, according to comScore.

In addition to the website, Twoo.com's app uses location-based software, so users can see which other users are closest to them in real-time.

Lisher said: "Twoo.com is a force of nature, a phenomenon in the world of social discovery. I am overwhelmingly impressed with the product, as are the 1.5 million members who log into the service every day to meet new people, and have fun. I can't wait to further introduce the service to US and UK audiences."

Follow Daniel Farey-Jones on Twitter @danfareyjones


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More