MySpace and BBH launch interactive music videos

LONDON - MySpace Music has launched a campaign that gives consumers the chance to appear in ten interactive videos starring musicians such as Nelly Furtado and 50 Cent.

Florence and the Machine…one of the bands involved in the MySpace Music campaign
Florence and the Machine…one of the bands involved in the MySpace Music campaign

By uploading their images from Facebook Connect or MySpace ID, users of the new music site can appear in the films, which were created by Bartle Bogle Hegarty and feature ten musicians singing their favourite songs.

For example, in the ad starring Florence from Florence and the Machine, a photo is pinned to a wall that will show the user's face.

Anyone who personalises an ad will be entered into a competition to have their pick of the artists, who also include Alicia Keys, Kasabian and N-Dubz, write a song about them.

The films are accessible via teaser banners on websites and the original films will be aired on TV.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).