MySpace to cut workforce by 30 per cent

LONDON - The social networking site MySpace is to cut its workforce by 30 per cent as part of an evaluation of its global operations.

MySpace... redundancies
MySpace... redundancies

The figure, which equates to approximately 400 employees, comes after the company lost its position as the largest US social network site to Facebook last month.

Facebook now has 70.28 million unique visitors per month, compared with MySpace's 70.26 million.

After the cuts, MySpace will employ just over 1,000 staff in the US.

Industry experts have suggested that the company has suffered because News Corp, the Rupert Murdoch-owned company that owns MySpace, has been slow to carry out its plans to harness the site as a platform for its portfolio of films and television shows.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).