NABS appoints HPT to lift its profile and add to membership

The advertising charitable body NABS has appointed HPT Brand Response as its agency of record - the first time it has used a direct marketing agency.

The advertising charitable body NABS has appointed HPT Brand

Response as its agency of record - the first time it has used a direct

marketing agency.



HPT will be charged with increasing awareness of the range of NABS

services and broadening the membership base to include the entire

marketing community.



One-off fundraising events will continue to be promoted by the agencies

responsible for organising them.



HPT was recommended to the body by its president, Jeremy Bullmore, and

its chairman, Mark Robinson, who explained: ’In the past we have perhaps

been a little too focused on the advertising industry. As a result, we

have not built up our profile with such rapidly expanding sectors as

direct marketing, design and internet marketing.



’It is obvious that HPT is in tune with these audiences. At the same

time, they also understand the expectations of our core constituency -

the advertising agencies.’



Steve Harrison, the creative partner of HPT, said: ’In the past, the

NABS agency has been drawn from a shortlist of some of the most

distinguished advertising agencies, with the torch being passed from the

likes of Saatchi & Saatchi to J. Walter Thompson to Mellors Reay.



’While we are delighted that HPT has been entrusted with this

responsibility, it also signifies a change in the industry and a change

in NABS’s approach to its market.’



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