The advertising charitable body NABS has appointed HPT Brand
Response as its agency of record - the first time it has used a direct
HPT will be charged with increasing awareness of the range of NABS
services and broadening the membership base to include the entire
One-off fundraising events will continue to be promoted by the agencies
responsible for organising them.
HPT was recommended to the body by its president, Jeremy Bullmore, and
its chairman, Mark Robinson, who explained: ’In the past we have perhaps
been a little too focused on the advertising industry. As a result, we
have not built up our profile with such rapidly expanding sectors as
direct marketing, design and internet marketing.
’It is obvious that HPT is in tune with these audiences. At the same
time, they also understand the expectations of our core constituency -
the advertising agencies.’
Steve Harrison, the creative partner of HPT, said: ’In the past, the
NABS agency has been drawn from a shortlist of some of the most
distinguished advertising agencies, with the torch being passed from the
likes of Saatchi & Saatchi to J. Walter Thompson to Mellors Reay.
’While we are delighted that HPT has been entrusted with this
responsibility, it also signifies a change in the industry and a change
in NABS’s approach to its market.’