NABS chief quits for top Postar job

The industry charity, NABS, is looking for an advertising heavyweight after Postar poached its director, Helen Tridgell.

The industry charity, NABS, is looking for an advertising

heavyweight after Postar poached its director, Helen Tridgell.

Tridgell replaces Richard Holliday, who resigned as the managing

director of the poster research company last August to pursue other

interests. Tridgell will join Postar in May and Holliday will stay on

for a hand-over period.

Mark Robinson, the chairman of NABS, said he would put a brief out to

headhunters to find a replacement from within the industry.

’Helen has modernised NABS as it moves into a more dynamic environment.

We are looking for someone who understands where the business is going,’

he added.

Tridgell has been at the head of NABS for the past three years,

following a nine-year stint in the media department of J. Walter

Thompson, where she was a director.

Her Postar appointment comes at a time when the outdoor industry’s

research organisation, which is jointly funded by the Outdoor

Advertising Association and the Council of Outdoor Specialists, has seen

a number of management changes, including the departure of its chairman,

Chris Dickens, last May. Ken New, the chairman of New PHD and the poster

company, Outdoor Connection, took over Dickens’ role in October.

Referring to Tridgell’s appointment, New said: ’I wanted someone with

experience right across all media. I wanted a serious, heavyweight

person who the industry would look at and respect.’

Postar is keen to extend its remit beyond outdoor advertising. New said:

’We need to take Postar to its next step. It’s regarded as one of the

most sophisticated pieces of outdoor research in the world, but we need

to take it on and encompass all transit and retail advertising.’

Tridgell said: ’When I was asked to do a job which was every bit as

fascinating as NABS, and which uses my media knowledge, it was too much

of a temptation. Postar has revolutionised the way outdoor advertising

is regarded and is a very sophisticated piece of research.’

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