Nabs kicks off review for integrated agency

Nabs, the ad industry's charity, has begun a review for a retained agency for the first time as it expands its services and adapts its strategy.

 Stephen Miron: the president of Nabs
Stephen Miron: the president of Nabs

The charity has worked with agencies on a project basis, but is now seeking to appoint an integrated agency, or a mix of agencies, on a retained basis.

AAR has been appointed to draw up a shortlist and Nabs expects to have an agency in place in early 2016.

The brief will cover three key areas – brand, PR and insights, and promoting Nabs’ new strategy, which was outlined at this morning’s president’s breakfast, presented by Global Radio’s chief executive Stephen Miron, the president of Nabs, and Abbott Mead Vickers BBDO’s chief executive, Ian Pearman, who is the charity’s chairman.

Nabs was founded in 1913 and provides advice, coaching, financial assistance and career guidance to the ad industry.

The charity, which is funded entirely by voluntary donations, said it has experienced a 70 per cent uplift in those seeking emotional support.

In outlining its new strategy for 2016 and beyond, the charity laid out it vision "to see a UK advertising and media industry that truly believes and demonstrates that vital to its own success is the wellbeing of its people."

The strategy is comprised of three pillars  supporting individuals, building a community, and sharing expertise.

Diana Tickell, the chief executive of Nabs, said: "Our data is showing that we are piling on ever more pressure on our teams and we all know the consequences of stress. Unless we look after our people our industry won’t thrive."

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