The advertising industry charity, NABS, is launching an advertising
campaign to broaden awareness of its services and to reposition itself
as an industry support organisation not just to be relied upon in times
of financial distress.
The campaign, through Mellors Reay & Partners, breaks on Monday and will
focus on four aspects of support that NABS can offer people: career
advice, maternity rights, personality conflicts and its flatshare
The organisation is also trying to convey that it works for employers as
well as employees. Helen Tridgell, NABS’ general secretary, said: ’It’s
important that NABS isn’t seen as some sort of trade union for the
industry. We represent everyone, will give people facts and not take
NABS has long been regarded by the advertising and communications
industries as a charity helping ex-advertising executives who suffered
financially in the recession. Tridgell is keen to emphasise that the
organisation will support members in times of trouble, but is still
relevant when the industry is healthy.
She said: ’When times continue to be relatively good, the side of NABS
that offers advice and services should be used. When things turn down,
which they inevitably will, we’ll probably have to remind people that we
offer financial assistance. People should think about what they can get
out of NABS now, rather than wait until they need monetary help.’
The press ads will run in trade titles such as Campaign and PR Week.
A poster campaign is being currently being developed.
All advertising space is being donated, with planning and negotiation
being carried out by MediaCom.